Wednesday, 7 October 2015

Welsh Wednesday #56

#56: I Tried To Find It In Books by The Keys

The Keys hail from Cardiff and don't believe in faffing around. For instance, their latest album 'Ring The Changes' (which came out a year ago) was recorded to 8-track in a single weekend. This retains the scuzzy, lo-fi feel they exude when they play live. I suppose if you want some reference points to their sound, it's probably going to be Black Rebel Motorcycle Club, though they cite Velvet Underground, the Stooges and Violent Femmes.

They seem to appeal to marketing companies with two of their songs recently used in women's fashion ads - this one for Missguided and this lovely lingerie ad for Peacocks. I Tried To Find It In Books is taken from 2011's debut full-length 'Bitten By Wolves'. It's a corking, no-nonsense rock and roll number. When released as a single, it was given a radical psychedelic makeover by none other than Cian Ciaran of Super Furry Animals and Zephyr Wolves. I've decided to spoil you this week by giving you both versions. No need to thank me, just check The Keys out and share the love.

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